Showing posts with label Customers. Show all posts
Showing posts with label Customers. Show all posts

Saturday, November 5, 2011

How to Introduce a New Business Policy to Your Customers

The online home business world advances every day. This is why it's good to keep up with technological advancements and master your ideas to suit the latest industrial demands. If you decide to come up with a new business policy, you must make it known to your customers and partners, if any. Below are some tips on how to best introduce a new business policy to your customers:

a. Back up the policy

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Any good business policy should streamline a good business practice. It should also make business operations as uniform as they were, as well as take care of previously encountered drawbacks. When you are introducing a new policy to your customers, you should explain in detail why you found the changes necessary by explaining its benefits and intended purpose. This will make customers realize the interests you had in mind, and that you're not merely giving them a new rule.

b. Do not take exclusive control over the policy

There are two people in charge of any home business opportunity; the owner and the customer. Avoid any approach that could make your new policy appear like you're dictating your entire business operation. Make your customers feel a part of the decision making process, they always have a say in your business. Put your policy as an idea at first just to avoid any sort of tension between the two of you.

c. Devise other alternatives

Customers are entitled to comment on any policies that affect their operations or other aspects of business. What if they don't like the first idea you've just raised? It's good to allow your customers to suggest alternatives or preferable changes to the policy - this will make them feel more appreciated and involved in the policy implementation process.

d. Do not dictate a strict timeline for its implementation

Leave the policy change open for discussion so that your partners and customers have a chance to comment on it. Do not make the policy effective immediately; you can always propose a set date to hear everyone's views. However, if they have no objection to the policy, go ahead and implement it.

How to Introduce a New Business Policy to Your Customers

Will Your Hosting Service Protect You And Your Customers?

In the past few years, businesses have moved more and more of their resources online and joined the ecommerce revolution that is making drastic changes to old traditions. Those businesses who want to either retain and, more likely, grow their market share have been forced to embrace new concepts, odd vocabulary and strange processes.

Even selecting a hosting service, so simple for normal website developers, can be a confusing process to newcomers in the ecommerce arena.

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By operating both online and in their normal "on the street storefront" method, they have been able to increase productivity and streamline customer transactions. But unexpected stumbling blocks await them, and you, as you wade through the flood of new concepts and processes.

Your most critical concern has to be customer security.

Most businesses that move to the Internet are still operating at a basic level of commerce and, initially, are unfamiliar with online customer security requirements.

If customers using your site and buying your products become victims of identity theft as a result of those purchases, your online business just tanked. The biggest horror stories on the Internet concern identity theft and credit card fraud.

I bet you even know someone it happened to...maybe you were a victim at one time. Customers to online stores are getting more and more wary about shopping online with their credit cards and with very good reason.

The solution to this problem is to have an SSL certificate protecting your storefront, which gives customers a reason to feel safe when making a purchase. SSL stands for "Secure Sockets Layer" and ensures customer safety by providing encrypted communication between your client's web browser and your hosting server. The encryption key is almost impossible to break, so a good level of protection exists for your customers.

A variety of sites offer SSL certificates (Verisign, GeoTrust, Thawte, etc.) and various levels of protection. Many website hosting services provide an SSL certificate for their customers at discount rates, including the technical help for installation. When you're comparing web hosting services, ask about their customer protection policies.

If your hosting service has a good control panel system, installation of your
SSL certificate should be easily accomplished by following their steps. Once
the certificate is installed, the encryption process is called into service whenever a customer accesses a site using the secure protocol..."HTTPS" rather than "HTTP."

The conclusion you need to keep in mind here, as you journey into online ecommerce and put your business in the hands of a hosting service, is that customer safety is your prime goal. Choose wisely.

Will Your Hosting Service Protect You And Your Customers?