The Battle Between Facebook and Google

Facebook and Google are coming from two different realms. Facebook is the world's most popular social networking site while Google is a giant in the sphere of search engines, so there isn't necessarily a competition between the two. But when it comes to the two functioning as venues for advertisement, a battle has begun.

Google's search and content networks has been an effective tool for pay-per-click advertising. However, social media and frequently-visited blogs are now rising against Google as advertising stages. They offer a method of more targeted advertising which has been going strongly against Google.

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The question is which of the two can better target you audience? Due to the mode and kinds of information gathered by Facebook, it could use keywords and ads that target a specific demographic to better capture audience. Facebook knows an array of things about you such as videos you share and the causes that you have joined, unlike with Google which is only limited to showing what you're offering to the market. The Return of investment results of advertising in social medias are better than the Google ad network.

Furthermore, Bing is now Facebook's default search engine, which augments its advertising model by including psychographic information such as personality, values, attitudes, interests, and lifestyles, a feature that is not present in Google. This is a big plus on Facebook since it displays your ad to your targeted demographic. In terms of your target audience, Facebook can let you specify your keywords and filter according to location, age bracket, interest, and cause involvement. Google, on the other hand, would let you advertise according to what a person is searching to buy.

Let us compare and contrast the two even further to help you decide which one you'd choose.

• Google requires keyword specification while it is only optional in Facebook.

• You can only target an audience according to location and keywords in Google, while categories of interest, workplace, birthdate, and/or age could also be targeted with the use of Facebook.

• Your ad is placed directly on the user's profile page in Facebook while Google places your ad on ambiguous, undisclosed websites.

• When it comes to market saturation, there are fewer advertisers on Facebook since it's newer compared to the already crowded Google.

The Battle Between Facebook and Google